For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.
Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
Isabelle Bröckers October 10, 2019
February 23, 2016
Prof. Dr. Dr. h.c. Josef Hackforth June 5, 2015