For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.
MBS Professor Patricia Kraft Got Fresh Insights Into Digital Customer Journey on the Munich Social Conference
May 17, 2017
Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
Isabelle Bröckers October 10, 2019
MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends
May 8, 2019