For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.
Laura Stich, Doreen Weinhold, Prof. Dr. Hans H. Jung April 8, 2016
October 14, 2016
Guest Lecture: »The Business Value of Creativity – How Winning Companies Turn Creativity Into Business Value and Growth« with BBDO & McKinsey
November 12, 2019