For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.
October 29, 2014
Prof. Dr. Dr. h.c. Josef Hackforth June 5, 2015
MBS Professor Patricia Kraft Got Fresh Insights Into Digital Customer Journey on the Munich Social Conference
May 17, 2017