For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.
Markus Breglec, Ex-Director Marketing & Media at the Liverpool Football Club, Is a New Lecturer at the Master Program Sports Business & Communication
Prof. Dr. David Wagner October 9, 2019
February 23, 2016
Digital Added Value put into Practice – or: What has the Online Purchase of a New Car to do with the Internship of a Student and the Bachelor Seminars at MBS?
Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft September 4, 2015