MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.
March 13, 2017
Prof. Dr. Dr. h.c. Josef Hackforth June 5, 2015
October 16, 2019