MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.
October 29, 2014
Digital Added Value put into Practice – or: What has the Online Purchase of a New Car to do with the Internship of a Student and the Bachelor Seminars at MBS?
Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft September 4, 2015
February 19, 2016