MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.
February 19, 2016
March 11, 2016
Jakob von der Wense October 29, 2019