MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.
April 22, 2016
Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
Isabelle Bröckers October 10, 2019
MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends
May 8, 2019