MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.
March 13, 2017
Markus Breglec, Ex-Director Marketing & Media at the Liverpool Football Club, Is a New Lecturer at the Master Program Sports Business & Communication
Prof. Dr. David Wagner October 9, 2019
MBS Professor Patricia Kraft Got Fresh Insights Into Digital Customer Journey on the Munich Social Conference
May 17, 2017