At the Luxury Alumni Talk in February and March 2022, former MBS students Emna Rabai and Bernhard Franz talked about their experiences with the Mark Challenge and their careers after university. Benefiting from the knowledge […]
At this year’s Luxury Insight Talk, Frederik Schreve, founder and CEO of OKTAVE, provided insight into the topic of luxury retail. This year’s Luxury Insight Talk in the master’s program in International Business was all […]
At this year’s Luxury Business Dialogue, Maxime Scheuer, Client Experience Project Manager CHANEL Haute Couture and MBS alumnus, provided insights into the iconic Parisian luxury house CHANEL Haute Couture. Martina Dengler, Alumni Relations Manager, initiated […]
In an online guest lecture, luxury expert Natalia Langsdale gave MBS master’s students majoring in Luxury Management insight into her career, dealing with ultra high-net-worth individuals (UHNWI), and tips for gaining a professional foothold in […]
The Mark Challenge is an annual business plan competition from the International University of Monaco dedicated to luxury passionate students and entrepreneurs. The competition is about sustainable business concepts in the luxury field that build […]
The luxury industry is increasingly competitive and globalized. Showing enormous potential, the luxury market reached an estimated € 1.3 trillion in 2019 (Bain & Company, 2020). Luxury abides by its own rules, requiring a unique […]
At the invitation of MBS lecturer Julia Riedmeier, two luxury and retail experts of KEYLENS Management Consultants, Associate Partner Daniel Ohr and Senior Consultant Oona Dornacher, visited Munich Business School to give a guest lecture […]
At the invitation of MBS lecturer Petra-Anna Herhoffer, Marc Mielau, Director Business Development and former long-time General Manager Marketing at Rolls-Royce Motor Cars, visited Munich Business School. He invited the Master students of the Luxury […]
Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement […]
Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]
Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]
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