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Luxury Brand Management

Opening slide of the Luxury Business Dialogue on CHANEL Haute Couture at Munich Business School

Luxury Business Dialogue with MBS Alumnus Maxime Scheuer from CHANEL Haute Couture

Julia Riedmeier November 24, 2021

At this year’s Luxury Business Dialogue, Maxime Scheuer, Client Experience Project Manager CHANEL Haute Couture and MBS alumnus, provided insights into the iconic Parisian luxury house CHANEL Haute Couture. Martina Dengler, Alumni Relations Manager, initiated […]

Students and alumni of Munich Business School at the Cartier TANK exhibition in Munich.

MBS Students @ Cartier TANK Exhibition: The Art of Clienteling

Julia Riedmeier August 11, 2021

At the end of July, students and alumni of Munich Business School focusing on luxury management got the exclusive chance to visit the Cartier TANK exhibition and to dive into the world of Cartier. In […]

Particpants of the Luxury Insight Talk

Luxury Insight Talk: In Conversation With the Finalists of the Mark Challenge 2020

Julia Riedmeier March 3, 2021

The Mark Challenge is an annual business plan competition from the International University of Monaco dedicated to luxury passionate students and entrepreneurs. The competition is about sustainable business concepts in the luxury field that build […]

The Mark Challenge 2020 MBS Winning Team

MBS Team Wins the Award for Best Business Plan at The Mark Challenge 2020

Catarina Capelo Moreira July 20, 2020

The luxury industry is increasingly competitive and globalized. Showing enormous potential, the luxury market reached an estimated € 1.3 trillion in 2019 (Bain & Company, 2020). Luxury abides by its own rules, requiring a unique […]

MBS Tags

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Explore MBS

  • MBS Start-Up Spirit

    MBS Start-Up Spirit – Meet the Founders (2nd Edition)

    November 13, 2018
  • Missing The Goal

    Critical Considerations of Government Intervention: Targeting of Government Interventions – DONT’s

    Prof Dr. Florian Bartholomae, Prof. Dr. Eva Stumpfegger November 20, 2020
  • Portrait of Dr. Nadine Chochoiek, Professor at Munich Business School

    Professor in the Spotlight: 3 Questions for Prof. Dr. Nadine Chochoiek

    March 22, 2023
  • Alessandra Bond University

    My Semester Abroad: Alessandra @ Bond University

    January 19, 2018
  • No Picture

    MBS Publishes Two New Working Papers

    April 6, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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