The luxury industry is increasingly competitive and globalized. Showing enormous potential, the luxury market reached an estimated € 1.3 trillion in 2019 (Bain & Company, 2020). Luxury abides by its own rules, requiring a unique […]
Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement […]
Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]
The MBS expands its service offer for Master International Business students who want to acquire an international Dual Degree. It is scheduled that, as of fall 2016, students with business concentration “Luxury Management” can acquire a Master’s degree in “Luxury Brand Management” […]
MBS Professor Dr. Andrea Bookhagen is currently teaching “Luxury Brand Management” at our Indian partner university, Management Development Institute Gurgaon.
Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]