MBS Luxury Dialogue: Sales Management at MCM

February 23, 2016

Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]

Master International Business Luxury Management: New Dual Degree

June 5, 2015

The MBS expands its service offer for Master International Business students who want to acquire an international Dual Degree. It is scheduled that, as of fall 2016, students with business concentration “Luxury Management” can acquire a Master’s degree in “Luxury Brand Management” […]

Luxury 2.0? The Digitalization of Exclusivity

September 19, 2014

Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]