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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Digitization Sustainability Munich Bachelor Studium MBA General Management MBA Doctor of Business Administration Career Digital Transformation Digitalization Conscious Business Responsibility Conference Family Business Alumni Research Finance Bachelor International Business Semester Abroad Master International Business Recruiting Entrepreneurship Publication Leadership Start-up Interview Ranking Innovation Study Abroad

Explore MBS

  • group of business people playing tug-of-war, focus on hands

    30 Years of MBS: How Digital and Cultural Change Can Succeed – The Example of the Otto Group

    June 22, 2021
  • MBS Deloitte

    Making an Impact That Matters – MBS Students Enjoy Workshop by Deloitte Restructuring Services

    February 18, 2019
  • Lifelong Learning: Close-up Of A Businessperson's Hand Writing Schedule In Diary With Pen On Wooden Desk

    Lifelong Learning: Create a Culture of Learning in Your Team and Draw on Practices Used in Sport

    Prof. Dr. Ellen Schmid, Kathrin Vallund March 24, 2021
  • MBS KEYLENS

    Luxury Experts from KEYLENS Management Consultants Give Guest Lecture on “Lead Management in the Luxury Industry”

    April 9, 2019
  • A stack of books on a table with a wall of books in the background

    Academic Writing (Part 2): Research

    Prof. Dr. Wolfgang Zirus, Prof. Dr. Gabriella Maráz January 23, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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