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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Entrepreneurship MBA General Management Finance Munich Innovation Study Abroad Ranking Family Business MBA Studium Alumni Conscious Business Conference Interview Doctor of Business Administration Digitization Leadership Digitalization Semester Abroad Recruiting Master International Business Bachelor International Business Publication Responsibility Bachelor Career Start-up Sustainability Research Digital Transformation

Explore MBS

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    Munich Business School Appoints Dr. Alexander Hahn Professor for Digital Marketing & Communication

    January 11, 2018
  • New Publication: A Data-Driven Approach to Migration Policy

    March 11, 2025
  • a stack of various journals and magazines

    New Publications From the MBS Faculty

    April 27, 2021
  • MBS European Elections

    The EU Parliament, Global Sustainability (Beyond Climate Change), and Smart Business

    Prof. Dr. Jose M. Alcaraz May 13, 2019
  • MBS The Mark

    “The Mark” Challenge – Final Round

    April 28, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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