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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

Where the Customer is King: Part 1 – Growth by Customer-Centered Service Innovations

Prof. Dr. Hans H. Jung October 31, 2014

In our times of digitalization, progressing economic liberalization and growing competition, the proverbial customer as a king is gaining increasing importance. And ever more frequently, the relationships of companies with their clients go beyond the […]

MBS Tags

Munich Leadership Alumni China Digitization Bachelor Family Business Study Abroad Doctor of Business Administration MBA Research Semester Abroad Innovation MBA General Management Ranking Entrepreneurship Sustainability Start-up Partner University Family Firm Interview Digitalization Bachelor International Business Family Firms Studium Master International Business Happiness Career Conference Digital Transformation

Explore MBS

  • MBS Japanese Family Business

    What Japan’s Over 1,000 Year-Old Family Owned Businesses Can Teach Us

    Hendrik Schwartz, Prof. Dr. Marc-Michael Bergfeld May 9, 2017
  • MBS Calls for Donations for Earthquake Victims in Ecuador

    April 22, 2016
  • Münchner Aids-Hilfe

    Munich Aids Concert 2017 Supported by MBS Helps Student Initiative Generates Proceeds of 30,500 Euro

    July 12, 2017
  • MBS Westparklauf

    MBS Students Participate in the Westparklauf 2018

    March 20, 2018
  • © BBUG

    MBS Professor Dr. Barabara Scheck Gives Keynote on Social Innovations

    March 11, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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