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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Bachelor International Business Start-up Alumni Studium Munich Semester Abroad Innovation Family Business Study Abroad Bachelor Ranking Digitization Conscious Business Recruiting Digitalization MBA MBA General Management Publication Digital Transformation Research Master International Business Sustainability Doctor of Business Administration Leadership Finance Career Entrepreneurship Responsibility Conference Interview

Explore MBS

  • Prof. Dr. Barbara Scheck, Professor at Munich Business School

    MBS Professor Dr. Barbara Scheck Appointed as Member of Supervisory Board of Hylea Foods

    July 13, 2017
  • MBS Jack Nasher GCSC

    MBS Professor Jack Nasher Gives Keynote at German Council of Shopping Centers Annual Meeting

    September 26, 2018
  • The former campus of Munich Business School in Lindwurmhof

    30 Years of MBS: How It All Began – A Walk Down Memory Lane With Alumni and Lecturers

    May 6, 2021
  • The guest speakers and hosts during the virtual MBS Start-up Spirit No. 5 at Munich Business School

    MBS Start-Up Spirit No. 5: MBS Alumni Give Insights Into Their Experiences As Founders

    October 28, 2020
  • Jakob von der Wense and Prof. Dr. David Wagner in front of the Toni Kroos Academy presentation at Munich Business School

    From Master Sports Business and Communication to Director of Marketing & Operations at the Toni Kroos Academy

    Cornelia Ohm, Lukas Rosenthal April 11, 2022

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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