Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Bachelor Sustainability Munich Innovation Bachelor International Business Studium Study Abroad Digital Transformation Finance Career MBA Interview Leadership Alumni Family Business Master International Business MBA General Management Doctor of Business Administration Digitization Semester Abroad Conscious Business Responsibility Start-up Publication Digitalization Conference Entrepreneurship Research Recruiting Ranking

Explore MBS

  • Dr. Christopher Chamberlain, DBA Alumnus of Munich Business School

    Career Development With a DBA: Interview With DBA Graduate Dr. Christopher Chamberlain

    May 14, 2021
  • Consulting Career Event at Munich Business School: The 3 Guest Speakers and Host Stephanie Stangl

    Consulting Career Event With Katrin Gillett (Adobe), Kathrin Rienecker (KPMG) and Leonard Gerch (Horváth)

    Nadja Donderer November 16, 2021
  • Münchner Aids-Hilfe

    Munich Aids Concert 2017 Supported by MBS Helps Student Initiative Generates Proceeds of 30,500 Euro

    July 12, 2017
  • Automobile

    New Paper on the Impact of Digitalization on Sales in the Automotive Industry

    September 14, 2020
  • MBS EY

    MBS Students Advise Strategy Consultancy EY

    June 6, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 26 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 21 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 26 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 16 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 14 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 12 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 11 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 8 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 7 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 6 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School