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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Study Abroad Ranking Semester Abroad Responsibility Bachelor International Business Digitization Doctor of Business Administration Digital Transformation Munich Innovation Start-up Family Business MBA General Management Master International Business Career Entrepreneurship Digitalization Finance Research Publication Conscious Business Recruiting Studium Bachelor Alumni MBA Leadership Sustainability Interview Conference

Explore MBS

  • MBS China Happiness

    The Happiness Potential of Chinese Workers in German Companies in China

    Prof. Dr. Christian Schmidkonz, Felix Behringer August 16, 2017
  • Portrait of Alexander Richter, Research Fellow at Munich Business School

    MBS Research Fellows in Portrait: Prof. Dr. Alexander Richter

    July 9, 2021
  • Young man with headset looking intently at a screen where he is running an e-sports game

    When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

    Kilian Kramer March 1, 2021
  • Businesswoman maintaining contact with data via cloud computing networks.

    Cloud Computing for Digital Transformation: Choosing the Right Cloud Computing Strategy in Digital Product Development

    Timo Puschkasch February 23, 2021
  • MBS Case Study Workshop

    Staying Current with Advanced Teaching Techniques: MBS Professor Dr. Jose Alcaraz Attends “Writing Effective Cases” Workshop

    July 11, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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