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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Family Business Conscious Business MBA Munich Bachelor Ranking Leadership Recruiting MBA General Management Innovation Responsibility Sustainability Doctor of Business Administration Study Abroad Digital Transformation Digitalization Research Studium Bachelor International Business Entrepreneurship Career Digitization Master International Business Conference Finance Publication Semester Abroad Alumni Interview Start-up

Explore MBS

  • Portrait of Julia Scharf, lecturer at Munich Business School

    Interview With Julia Scharf, Sports Presenter and Lecturer in the SBC Master’s Program

    July 8, 2020
  • Which Work Areas Are Affected by Change? EY Gave Interesting Insights About Change-Management

    November 21, 2019
  • Ritter

    Insights into Real E-Commerce @ Unilever

    October 2, 2019
  • DGOR Research Award Presented at MBS for the First Time

    Johannes Hofinger October 22, 2025
  • MBS Conde Nast

    Glamour-ous Presentation of Students’ Business Project at Condé Nast

    Prof. Dr. Arnd Albrecht April 17, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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