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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

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Explore MBS

  • Two students from Munich Business School standing together at a flipchart with "success" written on it, representing a typical practical work situation at private universities.

    German Economic Institute (IW) Study: Private Universities Provide Excellent Preparation for the Future World of Work

    August 16, 2023
  • Flags of different nations against a blue sky

    The MBS International Center Informs: New Partner Universities for Your Semester Abroad

    March 24, 2022
  • Portrait of Silke Heimes, who gave a guest lecture on writing therapy at Munich Business School

    What Writing Can Do for Our Health: ‘The Power of Writing’, an Interactive Guest Lecture From Prof. Silke Heimes

    Prof. Dr. Gabriella Maráz April 22, 2021
  • a 3D globe with cutlery pierced symbolizing population growth and food scarcity

    Population Growth and Food Sustainability: Food for Thought

    Prof. Dr. Hans Michael Rüdiger July 11, 2022
  • MBS Georg Schreiner Tongji University

    My Semester Abroad: Georg @ Tongji University

    June 14, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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