“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]
In our times of digitalization, progressing economic liberalization and growing competition, the proverbial customer as a king is gaining increasing importance. And ever more frequently, the relationships of companies with their clients go beyond the […]
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