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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

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Explore MBS

  • Prof. Dr. Barbara Scheck, Professor at Munich Business School

    Professor in the Spotlight: 3 Questions for Prof. Barbara Scheck

    July 27, 2023
  • Groups of Students Studying Together

    The Pre-Bachelor Program at MBS as a Smooth and Low-Risk Entry Into Studies

    March 1, 2021
  • Julia Church, Bachelor's student at Munich Business School, standing next to the Allianz Global Investors logo during her internship.

    My Internship: Bachelor’s Student Julia Church at Allianz Global Investors

    July 29, 2022
  • Seal of the CHE University Ranking 2023/24, in which MBS achieves very good results.

    CHE University Ranking 2023/24: Student Votes Put Munich Business School Among Leaders Across All Categories

    May 9, 2023
  • Family Firms in Latin America

    Courage News: MBS Professor Dr. Marc-Michael Bergfeld and MBS Lecturer Johannes Ritz Published Two Chapters in “Family Firms in Latin America”

    October 1, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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