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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

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Explore MBS

  • Portrait of Judith Widauer, DBA graduate of Munich Business School

    Interview With DBA Graduate Dr. Judith Widauer

    October 28, 2021
  • File with various registers, including "Audit", for which the going concern principle is an important principle.

    The Going Concern Principle and its Significance for Accounting and Auditing

    Prof. Dr. Katja Bubmann, Prof. Dr. Wolfgang Zirus October 18, 2017
  • MBS Speakeasy

    You Better Speakeasy: MBS Startup Organizes Gin Tasting Event to Prepare for the University Startup World Cup

    July 26, 2018
  • Opening slide of the third MBS Doctoral Conference at Munich Business School

    Third MBS Doctoral Conference: Insight Into and Inspiration for Exciting Research Projects

    May 31, 2022
  • MBS Warsaw Old Town

    My Semester Abroad: Devansh @ Kozminski University

    November 10, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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