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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

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Explore MBS

  • MBS Internationalization

    New Working Paper: “Practical Application of the Uppsala Internationalization Model”

    August 6, 2018
  • MBS Prof. Dr. Jack Nasher

    Everybody Wants to Be a Winner: Article on Negotiation by MBS Professor Dr. Jack Nasher

    October 17, 2017
  • Portrait of Dr. Nadine Chochoiek, Professor at Munich Business School

    Professor in the Spotlight: 3 Questions for Prof. Dr. Nadine Chochoiek

    March 22, 2023
  • MBS CHE Hochschulranking

    CHE University Ranking 2024/25: Munich Business School again with top ratings

    January 9, 2025
  • Portrait of Dr. Patricia Kraft, Professor at Munich Business School

    Joint Research Project of MBS and University of Regensburg Focuses on Employer Branding Strategies

    June 30, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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