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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Conscious Business Finance Munich Career Sustainability Studium Leadership Digitization Master International Business Digitalization MBA General Management MBA Doctor of Business Administration Start-up Recruiting Alumni Entrepreneurship Bachelor International Business Ranking Bachelor Digital Transformation Interview Family Business Study Abroad Publication Responsibility Research Semester Abroad Innovation Conference

Explore MBS

  • Portrait of Natalia Langsdale

    Luxury Insight Talk „Myth vs. Reality: Truths Through the Eyes of a Luxury Professional” With Natalia Langsdale

    Julia Riedmeier April 9, 2021
  • Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

    August 30, 2019
  • MBS FlixBus

    MBS Students Visit FlixMobility/FlixBus Headquarters to Sound Out Career Opportunities

    April 10, 2019
  • MBS Rolls-Royce

    Strive for Perfection in Everything You Do: Rolls-Royce Motor Cars at MBS

    April 3, 2019
  • A green hairy hand in a Santa costume on a gift box against the background of Christmas lights

    Does the Grinch Think in More Economic Terms Than Santa?

    Prof Dr. Florian Bartholomae December 14, 2021

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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