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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Conscious Business Finance Studium Digital Transformation Master International Business Alumni Munich Bachelor Entrepreneurship Ranking Recruiting Innovation Responsibility Start-up Publication Digitization Family Business Study Abroad Semester Abroad Interview Digitalization Leadership Conference MBA Sustainability Career MBA General Management Doctor of Business Administration Bachelor International Business Research

Explore MBS

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    MBA Leadership Course in a Villa That Overlooks the Ocean

    May 8, 2017
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    May 23, 2023
  • New Publication: A Data-Driven Approach to Migration Policy

    March 11, 2025
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    November 4, 2019
  • MBS givve

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    August 9, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 26 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 21 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 26 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 16 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 14 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 12 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 11 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 8 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 7 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 6 articles

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