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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

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Explore MBS

  • MBS Prof. Dr. Florian Bartholomae

    MBS Professor Dr. habil. Florian Bartholomae Publishes Article on Market Entry Strategies in Top Journal

    August 1, 2019
  • A group of women gesturing the "Break the Bias" pose for International Women's Day 2022

    On the Importance of International Women’s Day … and Why It Is Important to Me

    Prof. Dr. Christopher Weilage March 4, 2022
  • Logo of Impact for Future Project, in which Munich Business School is a partner

    MBS Throws Weight Behind Responsible Entrepreneurship Education as a Partner in the “Impact for Future” Project

    April 6, 2022
  • Diversity

    Let’s Talk About Diversity! An Interview About Diversity and Inclusion at MBS

    August 26, 2020
  • MBS Semester Opening 2017

    Science in Business and Management

    Dr. Alfred Gossner September 29, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 26 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 21 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 26 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 16 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 14 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 12 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 11 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 8 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 7 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 6 articles

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