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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Ranking Bachelor International Business Finance Research Leadership Family Business MBA General Management Responsibility Munich Semester Abroad Conscious Business Innovation Career Digitization Sustainability Doctor of Business Administration Start-up Digitalization Digital Transformation Conference Publication Studium Recruiting Bachelor Study Abroad Alumni MBA Interview Master International Business Entrepreneurship

Explore MBS

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    February 17, 2021
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    U-Multirank Global University Ranking: MBS Ranked Top 25 Performer in “Student Mobility”

    April 19, 2017
  • MBS Semester Opening Ceremony 2019

    September 13, 2019
  • Easter Bunny pointing at a basket with colored eggs he is holding in his hand.

    Coordination Problem During the Search for Eggs

    Prof Dr. Florian Bartholomae April 3, 2023
  • MBS Customer Review

    MBS Contribution Wins Best Paper Award at “New Directions in Multidisciplinary Research & Practice” Conference

    May 23, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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