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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Innovation Doctor of Business Administration Sustainability Career Semester Abroad Responsibility Munich Finance Recruiting Ranking Studium Start-up Digitization Alumni Master International Business Conscious Business Publication Study Abroad Digitalization Research MBA MBA General Management Digital Transformation Family Business Entrepreneurship Conference Bachelor Leadership Bachelor International Business Interview

Explore MBS

  • MBS trendence Graduate Barometer 2017

    trendence Graduate Barometer 2017: Munich Business School Receives Excellent Grades for Internationality and Practical Relevance

    May 29, 2017
  • Living and Working as Digital Nomads in a Digital Working World

    Prof. Dr. Christian Schmidkonz August 14, 2019
  • MBS WorkGenius Daniel Barke

    MBS Start-Up Spirit: Meet Daniel Barke, Co-Founder of WorkGenius

    November 21, 2018
  • Portrait of Lucas Reischl, student of Munich Business School, during his internship at NCTE AG

    My Internship in Marketing and Sales at NCTE AG: Bachelor’s Student Lucas Reischl Reports

    October 19, 2021
  • MBS Prof. Dr. Florian Bartholomae

    MBS Professor Dr. Florian Bartholomae Publishes Article on the Principal-Agent Theory in Practice

    July 15, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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