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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

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Explore MBS

  • A group of young and energetic Asian co-workers sit around a table and have a light hearted business discussion and drinking beer..

    What a Cold Beer Has in Common With an MBA!

    Andrew Heldt November 9, 2022
  • MBS Professor Dr. Ellen Schmid Presents Her Current Research Activities at Brown Bag Seminar

    November 19, 2019
  • Portrait of Dr. Jack Nasher, Professor at Munich Business School.

    MBS Professor Jack Nasher in Harvard Business Review: To Seem More Competent, Be More Confident

    March 12, 2019
  • Vice Dean for Learning and Teaching Prof. Dr. Alexandra Hauser opening of the MBS Teaching Day 2023 at Munich Business School.

    MBS Teaching Day 2023: Preparing University Teaching for the Digital Future

    May 22, 2023
  • The campus of the University of California, San Diego (USA), a partner university of Munich Business School

    My Semester Abroad in the USA: Philipp @ University of California, San Diego

    Philipp Hoffmann August 20, 2020

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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