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Customer Centricity

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS AUEB

Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

March 6, 2019

Yesterday, a group of about 60 Master students from Athens University of Economics and Business (AUEB) visited Munich Business School to enjoy a seminar on Customer Centricity and Customer Relationship Management, held by MBS Professor […]

MBS Tags

Publication Start-up Innovation MBA Master International Business MBA General Management Recruiting Sustainability Doctor of Business Administration Conference Ranking Digitalization Leadership Study Abroad Digitization Digital Transformation Bachelor Conscious Business Munich Entrepreneurship Family Business Research Bachelor International Business Studium Career Semester Abroad Finance Responsibility Interview Alumni

Explore MBS

  • MBS Family Business

    Courage Contribution: How Business Families Can Assure Long-Term Performance by Aligning Their Operational Portfolios With Family Capabilities

    Prof. Dr. Marc-Michael Bergfeld, Alexander F. Bergfeld, Frank Bannys June 27, 2017
  • MBS Alliance for Positive Finance

    MBS Joins Newly Established University Alliance for Positive Finance

    April 18, 2019
  • MBS Büffel Bill

    MBS Start-Up Büffel Bill’s Buffalo Mozzarella Excels in Product Test

    September 25, 2017
  • MBS SASAC

    Chinese SASAC Delegation Visits MBS to Enjoy Lecture on Executive Level Salaries in Germany

    November 9, 2018
  • MBS E-Commerce

    Emotions on the Web

    Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft, Lena von Linde October 24, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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