Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Instagram

MBS Influencer Marketing

MBS Publishes Working Paper on Influencer Marketing of Sportswear Brands

December 13, 2017

Munich Business School has just released a new working paper on influencer marketing focusing on the perception of sportswear brands on Instagram. The paper is based on the thesis of 2017 Master Sports Business and […]

MBS Tags

Alumni Doctor of Business Administration MBA Conference Bachelor International Business Study Abroad Sustainability Digitalization Bachelor Munich MBA General Management Digitization Interview Master International Business Innovation Career Entrepreneurship Family Firms Digital Transformation Family Firm Research Semester Abroad Ranking China Start-up Partner University Leadership Family Business Studium Happiness

Explore MBS

  • Anna Kopp

    Reinforcement of the MBS Advisory Board: Anna Kopp on Board Since September

    September 4, 2020
  • MBS Alcaraz Sustainable Development

    MBS Professor Dr. Jose Alcaraz Ventures to DR to Advance His Research on Sustainable Development

    July 19, 2018
  • Kyler Kolb, student at Munich Business School, at Tesla

    Elon Musk Unveils “Master Plan, Part Deux” for Tesla

    July 21, 2016
  • MBS Conde Nast

    Glamour-ous Presentation of Students’ Business Project at Condé Nast

    Prof. Dr. Arnd Albrecht April 17, 2018
  • Presentation during the MBS Teaching Day 2022 at Munich Business School

    MBS Teaching Day: Inspiration for New Approaches to Teaching

    April 20, 2022

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School