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MBS Chatbot

MBS Professor Dr. Alexander Hahn Co-Authors Study on Chatbots and Brand Management

July 19, 2018

Dr. Alexander Hahn, Professor for Digital Marketing and Communication at Munich Business School, has co-authored an empirical study on chatbots and brand management. While in the USA and China chatbots are already part of digital […]

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Authors

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    Prof. Dr. Christopher Weilage

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    Prof. Dr. Christian Schmidkonz

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    Prof. Dr. Hans H. Jung

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    Prof. Dr. Gabriella Maráz

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    Prof. Dr. Arnd Albrecht

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    Prof. Dr. Marc-Michael Bergfeld

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    Prof. Dr. Heiko Seif

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    Prof. Dr. Patricia Kraft

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    Prof. Dr. Wolfgang Zirus

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    Prof. Dr. Todd Davey

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