Market Entry Archives - Munich Business School Insights

MBS Professor Dr. habil. Florian Bartholomae Publishes Article on Market Entry Strategies in Top Journal

August 1, 2019

MBS Professor Dr. habil. Florian Bartholomae joint with Univ.-Prof. Dr. Karl Morasch from the Bundeswehr University, and Diplom-Volkswirtin Rita Orsolya Seebode from Gallup published an article in “Managerial and Decision Economics”, a highly ranked academic […]

A German High-Tech Company’s Strategy for Entering the Japanese Market

Prof. Dr. Heiko Seif, Alexander Zettl, Hubert Stärker January 31, 2018

How does the market entry to Japan succeed against the background of the new free trade zone? Which market entry strategy is the best? We provide a guide. Recently, the EU and Japan have agreed […]