Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]
These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation.
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]