Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Touchpoint Analysis

MBS SBC Wargame

Wargame & Touchpoint Analysis: Master SBC Students Engage in Practical Exercises

December 7, 2017

It is a vital part of the studies at MBS to do something extraordinary from time to time – like competing in a Wargame exercise against groups of fellow students, or leaving the classroom to […]

MBS Tags

Munich Doctor of Business Administration Digitalization Master International Business Family Firms Alumni Digital Transformation Digitization Research MBA Career Interview Studium Sustainability Ranking Innovation Family Firm Partner University China Bachelor MBA General Management Conference Bachelor International Business Family Business Start-up Entrepreneurship Happiness Leadership Study Abroad Semester Abroad

Explore MBS

  • Visit to Taiwanese Partner University

    March 30, 2015
  • Jelena Novkovski, Head of the International Center at Munich Business School, (on the right) with her maid of honor whom she met during the buddy program

    “My Buddy Became My Maid of Honor” – Jelena Novkovski, Head of the MBS International Center, recounts her experiences of the buddy program

    September 10, 2023
  • MBS @ FECC 2017

    Courage News: Competing at the Family Enterprise Case Competition in Vermont / USA

    January 12, 2017
  • Business Breakfast »Future Work Skills« With MBS Prof. Dr. Ellen Schmid

    November 4, 2019
  • MBS Prof. Dr. Heiko Seif

    Professional Article by MBS lecturer Prof. Dr. Heiko Seif on “Autonomous Driving in the iCity”

    July 15, 2016

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • MBS Prof. Dr. Jack Nasher
    Prof. Dr. Jack Nasher

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School