Marshmellow Challenge: A Fun Way to Learn About Strategy

Yesterday, the MBS Bachelor students of the fifth semester enjoyed a quite different lecture in their strategy course: Prof. Dr. Patricia Kraft encouraged the students to participate in the so called Marshmallow Challenge.

It is a fun and instructive design exercise that helps teams to experience simple but profound lessons in collaboration, innovation and creativity.

The simple task: In eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top.

Some lessons which emerged:
1. a solid fundament (in the experiment and in the strategy work) is essential
2. teams which planned not too long reached the highest constructions
3. team mixture is crucial

For more details please see also: