Prof. Dr. Alexander Suhm studied mechanical engineering at the Technical University in Karlsruhe, Germany, and obtained his doctorate in 1993 with a dissertation on new product development methods. Afterward, he joined Softlab GmbH (BMW Group) as a management consultant for the automotive industry and for mechanical and plant engineering, leading the Automotive Management division before he was appointed Director BMW at Softlab Ltd. At this stage he was also responsible for founding the management consulting company Nexolab GmbH (BMW Group) which he led from 2001 until 2007. In 2007 Prof. Dr. Suhm joined UNITY AG as a partner in the automotive division. Until 2017 he was responsible for the branch in Munich and Managing Director of the Chinese subsidiary. Today he is working in supervisory and advisory board mandates, is coaching start-ups and teaches in the bachelor's and master's programs at Munich Business School.
Hui-Chieh Chen, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander SuhmApril 23, 2021
Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]
Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander SuhmFebruary 24, 2021
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
