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Acting Sustainably With Polarstern
On March 25, 2020, the eco-energy provider Polarstern will visit Munich Business School once again to discuss the topics of experience marketing, relationships with customers and stakeholder groups, but also sustainable entrepreneurship and social responsibility [...] -
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Development of a Novel Management Approach that Redefines a Company’s Success in Terms of its Social Contributions
by Kristina Carlson, Zeppelin University Friedrichshafen Background From November 30 to December 11, the next UN Climate Conference will take place in Paris. This conference is of primordial importance: For the first time, it pursues [...] -
Where the Customer is King: Part 2 – Service Strategies Simply Implemented
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Reinforcement of the MBS Advisory Board: Anna Kopp on Board Since September
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