At the invitation of MBS Professor Dr. Arnd Albrecht, MBA General Management alumna Martina Essler, Head of Controlling Products Car Body at AUDI, visited Munich Business School to hold a guest lecture on “Sustainable Product […]
It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]
Some of our international exchange students went to Ingolstadt for an AUDI factory tour (unfortunatly no pictures allowed). Afterwards they went on a guided tour through the city of Ingolstadt.