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ChatBot

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MBS Professor Dr. Alexander Hahn Co-Authors Study on Chatbots and Brand Management

July 19, 2018

Dr. Alexander Hahn, Professor for Digital Marketing and Communication at Munich Business School, has co-authored an empirical study on chatbots and brand management. While in the USA and China chatbots are already part of digital […]

MBS BurdaStudios

Master Students Present Their Business Project to BurdaStudios

May 2, 2017

One of the MBS Master International Business student teams had the chance to present their Business Project result at BurdaStudios – and demo their ChatBot prototype! Thanks to Nina Zimmermann (3rd from right on the […]

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Explore MBS

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    Prof. Dr. Christopher Weilage March 17, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

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    Prof. Dr. Todd Davey

    published 10 articles

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