Impact of Recommender Systems on Consumers’ Purchase Intention

April 23, 2021

“Being digitally connected substantially changes the way companies compete and succeed” (Jung, Kraft, 2017). With advancements in information technology, e-commerce plays an important role in our daily lives and provides consumers with a great deal […]

Research and Publications of the MBS Faculty

August 11, 2020

The blog article provides an overview of the latest publication and research activities of the MBS professors. Already in April this year, MBS Professor Dr. Sophie Hieke published a scientific article together with Prof. Dr. […]