Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]
The blog article provides an overview of the latest publication and research activities of the MBS professors. Already in April this year, MBS Professor Dr. Sophie Hieke published a scientific article together with Prof. Dr. […]
When Chinese consumers buy Coke and a bag of crisps for an evening in front of the TV, they buy happiness: In China, Coca Cola is referred to as “可口可乐” (kekou kele), which – literally […]
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