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High Tech

Market Entry Japan

A German High-Tech Company’s Strategy for Entering the Japanese Market

Prof. Dr. Heiko Seif, Alexander Zettl, Hubert Stärker January 31, 2018

How does the market entry to Japan succeed against the background of the new free trade zone? Which market entry strategy is the best? We provide a guide. Recently, the EU and Japan have agreed […]

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Authors

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    Prof. Dr. Christopher Weilage

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    Prof. Dr. Christian Schmidkonz

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    Prof. Dr. Hans H. Jung

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    Prof. Dr. Patricia Kraft

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    Prof. Dr. Wolfgang Zirus

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    Prof. Dr. Todd Davey

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