MBS Professor Dr. Alexander Hahn (in the center of the picture above) visited Solvay Brussels School Economics & Management in Belgium to work together with part-time as well as full-time MBA students.
During two sessions in May and June, the students and Dr. Hahn worked on various cases, concepts, and theories for corporate and startup projects with a focus on brand management. They built 10 branded digital prototypes such as chatbots and landing pages, A/B tested with hundreds of users, and iterated on the learnings.
Dr. Hahn has been Visiting Faculty of Solvay Brussels School Economics & Management since 2015, and enjoys collaborating in this very international and diverse program.
