As every year in September, Munich Business School (MBS) welcomed new students from all over the world – from more than 40 nations, and from Albania to Vietnam – to its Bachelor, Master, and MBA […]
Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
This past Thursday, the MBS Lounge was the venue for the “How to Make a Brand Unique” panel discussion, which featured Matthias Mey, Managing Partner of Mey, Sabrina Eberl, CRM & CS Manager at Cartier, […]
“Master International Marketing and Brand Management” and “Master Innovation and Entrepreneurship” Will Be Starting in September 2019 Munich Business School (MBS) is adding two new full-time Master programs, taught in English language, to its portfolio […]
Dr. Alexander Hahn, Professor for Digital Marketing and Communication at Munich Business School, has co-authored an empirical study on chatbots and brand management. While in the USA and China chatbots are already part of digital […]
MBS Professor Dr. Alexander Hahn (in the center of the picture above) visited Solvay Brussels School Economics & Management in Belgium to work together with part-time as well as full-time MBA students. During two sessions […]
On Monday evening, Richard Suwelack, MBA General Management alumnus of MBS and today’s Senior Manager Franchise Performance at Burger King Germany, returned to his alma mater to provide MBS students with insights into the Burger […]
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
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