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New Car Purchasing

Digital Added Value put into Practice – or: What has the Online Purchase of a New Car to do with the Internship of a Student and the Bachelor Seminars at MBS?

Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft September 4, 2015

A lot, indeed! Our MBS Bachelor student Daniel Meidl will confirm this. The seminar thesis on the subject of “International Sales & Marketing” that he submitted in the sixth semester is titled: “Market segmentation: Defining […]

MBS Tags

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Explore MBS

  • Sky Germany Shares Insights into Trends in Social Media Marketing

    October 28, 2015
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    November 22, 2016
  • MBS Family Affairs

    “Family Affairs” Alumni Lecture Series Pt. 2 – Leadership & Change Management

    March 1, 2018
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    Helene Bormann November 8, 2024
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    March 26, 2025

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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