In the past few months, several journal articles from the MBS professors have been published. The blog article gives an overview of the most recent publications. As in previous publications, MBS professor Dr. Sophie Hieke […]
Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]
On the evening of March 8, MBS professors Dr. Patricia Kraft and Dr. Ellen Schmid as well as MBA student Giulia De Anna presented the results of the current study “International Female Leaders and Their […]
A new contribution on youth (un)employment by Giulia Parola, research associate at Munich Business School, has recently been published in a peer-reviewed academic journal. Giulia Parola authored an article aimed at constructing four alternative scenarios […]
Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
Timo Puschkasch, a part-time MBA student at Munich Business School, and MBS professor Dr. David Wagner recently published a paper with the title “Managing Cloud Computing Across the Product Lifecycle: Development of a Conceptual Model”. […]
In January, two new MBS Working Papers were published. Both papers originally originate from master’s theses and were edited accordingly for their publication as MBS Working Papers. The paper entitled “Volunteering bei Sportveranstaltungen. Erfolgsfaktoren für […]
Students often perceive their bachelor’s or master’s thesis only as an annoying and labor-intensive accessory that is needed to successfully complete their studies. The experience of MBS graduate Julia Kraft shows that this does not […]
Building entrepreneurial knowledge together and finding solutions to (gender-specific) challenges in order to increase and promote start-up activities of female students and graduates at the universities in the Maghreb – this is the idea and […]
This fall, MBS introduced the “MBS Outstanding Thesis”, a new working paper series to recognize outstanding final theses of students and to give them a platform. MBA alumna Jiaojiao Zhao is the first to publish […]
MBS Professor Marc-Michael Bergfeld published a report entitled Next Generation Family Business Boards for the Digital Future, which was researched and written at the Courage Center at Munich Business School together with the executive search and consultancy […]
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