Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
Students from our partner uni Texas A&M on visit at MBS. Enjoy your time in Munich!
Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]
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