This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sports clubs, organizations and […]
Markus Breglec, who worked as former Director Marketing & Media at the Liverpool Football Club, the winner of the Champions League 2019, has been a lecturer at the Master MBS Master program Sports Business & […]
Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
On Saturday, the time had once again come for about 40 current and former Master Sports Business and Communication students to get together at the MBS Lounge for their third “SBC Hoamcoming” (approx. “Coming Home” […]
Yesterday, the students of the Master Sports Business and Communication program visited ISPO Munich 2019, the world’s leading sports business trade fair. The event features more than 2,800 exhibitors showcasing their products from segments such […]
Daniel Sprügel, owner of the sports business website Sports Maniac and a distinguished sports marketing expert, has recently published a list of the top influencers in digital sports marketing in the German-speaking area, which is […]
Yesterday evening, the MBS Lounge was the venue for the “SBC meets SBC Alumni” career event, organized by the MBS Career Center. Three MASTER Sports Business and Communication alumni had returned to their alma mater […]
Our Master Sports Business and Communication students have been visiting the Adidas headquarters.
Our guest at the Audi Dialog: Thomas Krohne, President of the German Volleyball Association and CEO and Founder or The Sportsman Group talks about: “Sports Association and Sports Agency: Volunteerism vs. Professionalism.
Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
Students from our partner uni Texas A&M on visit at MBS. Enjoy your time in Munich!
Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]