As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]
Last year, four further theses produced by our MBS graduates were selected for inclusion in ‘MBS Outstanding Thesis’, a series of working papers. This blog article introduces the outstanding final papers in 2021. Whether at […]
In the second interview episode, (former) professional athletes Lucas Kröger, Heiner Längst and Max(imilian) Maas talk about the lessons, experiences and competencies they take away from professional sport and how they can use them for […]
How can professional sport and studying be reconciled? The MBS students in the International Business and Sports Business and Communication master’s programs Lucas Kröger, Heiner Längst and Max(imilian) Maas have already had to deal with […]
On September 28, Munich Business School will launch the newly designed extra-occupational Digital Sports Business Manager course to actively support the sporting goods industry on its path to digital transformation. The further education program is […]
This year, ISPO Munich, the leading international trade fair for sporting goods and sports fashion, took place purely online due to the COVID-19 pandemic. As part of the master’s program Sport Business and Communication, MBS […]
Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]
In January, two new MBS Working Papers were published. Both papers originally originate from master’s theses and were edited accordingly for their publication as MBS Working Papers. The paper entitled “Volunteering bei Sportveranstaltungen. Erfolgsfaktoren für […]
The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. Mike Marqués, who has […]
The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. One of […]
The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. One […]
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sports clubs, organizations and […]
Markus Breglec, who worked as former Director Marketing & Media at the Liverpool Football Club, the winner of the Champions League 2019, has been a lecturer at the Master MBS Master program Sports Business & […]
Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
On Saturday, the time had once again come for about 40 current and former Master Sports Business and Communication students to get together at the MBS Lounge for their third “SBC Hoamcoming” (approx. “Coming Home” […]
Yesterday, the students of the Master Sports Business and Communication program visited ISPO Munich 2019, the world’s leading sports business trade fair. The event features more than 2,800 exhibitors showcasing their products from segments such […]
Daniel Sprügel, owner of the sports business website Sports Maniac and a distinguished sports marketing expert, has recently published a list of the top influencers in digital sports marketing in the German-speaking area, which is […]
Yesterday evening, the MBS Lounge was the venue for the “SBC meets SBC Alumni” career event, organized by the MBS Career Center. Three MASTER Sports Business and Communication alumni had returned to their alma mater […]
Our Master Sports Business and Communication students have been visiting the Adidas headquarters.
Our guest at the Audi Dialog: Thomas Krohne, President of the German Volleyball Association and CEO and Founder or The Sportsman Group talks about: “Sports Association and Sports Agency: Volunteerism vs. Professionalism.
Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
Students from our partner uni Texas A&M on visit at MBS. Enjoy your time in Munich!