The Mark Challenge Archives

Luxury Insight Talk: In Conversation With the Finalists of the Mark Challenge 2020

Julia Riedmeier March 3, 2021

The Mark Challenge is an annual business plan competition from the International University of Monaco dedicated to luxury passionate students and entrepreneurs. The competition is about sustainable business concepts in the luxury field that build […]

MBS Team Wins the Award for Best Business Plan at The Mark Challenge 2020

Catarina Capelo Moreira July 20, 2020

The luxury industry is increasingly competitive and globalized. Showing enormous potential, the luxury market reached an estimated € 1.3 trillion in 2019 (Bain & Company, 2020). Luxury abides by its own rules, requiring a unique […]