MBS Lecturer Mark Zeh on Design Thinking

Cover Design Thinking (© J. Wiley & Sons)

MBS lecturer Mark Zeh (Senior Manager, Research and Concept Development, Bose Corporation) will participate in a panel discussion at the PDMA Annual Conference in Los Angeles for the launch of the John Wiley and Sons book “PDMA Design Essentials: Design Thinking“. Mark Zeh has contributed a chapter to the book: “The key roles of stories and prototypes in design thinking”.