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MBS Professor Dr. Heiko Seif Presents German Bundesliga Clubs Opportunities to Enhance Fan Experience with a “Smart Stadium”
In the forefront of the football match between Mainz 05 and RB Leipzig past Friday, representatives of all German Bundesliga clubs gathered in the Mayence stadium to discuss the opportunities of digitalization to enhance the [...] -
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The Best of German Mittelstand
MBS Bachelor alumna Dr. Alessa Witt presented ‘The Best of German Mittelstand‘. The book gives a comprehensive overview of the most exciting German Mittelstand companies and their Hidden Champions in an encyclopedia manner. She has co-authored [...] -
New Paper on the Impact of Digitalization on Sales in the Automotive Industry
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