MBS Professor Jack Nasher’s Most Recent Book “CONVINCED!” Enters Spiegel Bestseller List

MBS Jack Nasher Convinced!

After being published in the USA, India, Australia, and China and after having won an award at the 23rd annual  Independent Publisher Book Awards, MBS Professor Jack Nasher’s most recent book CONVINCED! (“ÜBERZEUGT!”) has made it to the Spiegel Bestseller list in the nonfiction book category.

In “CONVINCED!”, Jack Nasher illustrates “How to Prove Your Competence & Win People Over”, and explains how to use techniques such as expectation management, verbal and nonverbal communication, the Halo Effect, competence framing, and the power of nonconformity to gain control of how others perceive you.