Prof. Dr. Dr. h.c. Josef Hackforth, Author at Munich Business School Insights

About Prof. Dr. Dr. h.c. Josef Hackforth

Josef Hackforth is one of the most renowned sports scientists and media researchers of Germany. His research focus is on Sports Business and Sports Communication, and his research scrutinizes the effects of sponsoring on sports or the development of the professional profile of a sports journalist. He is the director of the master study program Sports Business & Communication, curator for the Philipp Lahm Foundation, and director of the AUDI Institute for Sports Communication at Munich Business School.

The Magical Triangle of Sports Management

Prof. Dr. Dr. h.c. Josef Hackforth July 7, 2015

Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]

Audi Dialog: Strong Brand or “True Love” – A Contradiction in Terms?

Prof. Dr. Dr. h.c. Josef Hackforth June 5, 2015

BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]