Prof. Dr. Dr. h.c. Josef Hackforth
About Prof. Dr. Dr. h.c. Josef Hackforth
Josef Hackforth is one of the most renowned sports scientists and media researchers of Germany. His research focus is on Sports Business and Sports Communication, and his research scrutinizes the effects of sponsoring on sports or the development of the professional profile of a sports journalist. He is the director of the master study program Sports Business & Communication, curator for the Philipp Lahm Foundation, and director of the AUDI Institute for Sports Communication at Munich Business School.

The Magical Triangle of Sports Management

July 7, 2015

Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]