Keller Sports, a Munich-based sporting goods retailer founded by MBS alumnus Moritz Keller and his brother, Jakob, is featured in the current edition of brand eins, a popular German business magazine. The article focuses on the business and customer relations strategy Keller Sports has been pursuing since its founding in 2005. Today, the company is one of the leading premium online sporting goods retailers while also running a brick-and-mortar Brand Experience Store in Munich, located in Auenstraße 120.
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