“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
Companies have already been working on digitalization programs for many years, either with the aim of improving internal processes or workflows through technology or even developing new digital business models. The corona pandemic not only […]
Keller Sports, a Munich-based sporting goods retailer founded by MBS alumnus Moritz Keller and his brother, Jakob, is featured in the current edition of brand eins, a popular German business magazine. The article focuses on […]
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