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About Prof. Dr. Sophie Hieke
Sophie Hieke is Professor for Marketing and Communication at Munich Business School, Academic Director of the master’s program in International Marketing and Brand Management and was appointed the school’s Impact Officer in 2022. She also serves as the Senior Research Strategy Advisor at the European Food Information Council (EUFIC) in Brussels, where she has built up the consumer science department over the last decade and continues to participate in large-scale pan-European research projects and networks on topics around healthy and sustainable food behaviors.