The Master Innovation and Entrepreneurship study program provides advanced business knowledge alongside enabling students to develop an entrepreneurial mindset, and equipping them with the proper skills and tools to successfully apply their innovative ideas to practice.

MBS Start-Up Spirit – Meet the Founders (2nd Edition)

November 13, 2018

In April this year, the first-ever MBS Start-Up Spirit event took place at the Munich Business School. The event featured six MBS graduates-turned-entrepreneurs who shared their stories with current MBS students, and was well-received by […]

Munich Business School Launches Two New Master Study Programs

October 30, 2018

“Master International Marketing and Brand Management” and “Master Innovation and Entrepreneurship” Will Be Starting in September 2019 Munich Business School (MBS) is adding two new full-time Master programs, taught in English language, to its portfolio […]

CRM Expert Dr. Silke Esser of zooplus @ MBS

April 25, 2018

Past Monday and at the invitation of MBS Professor Dr. Alexander Hahn, Dr. Silke Esser, Head of CRM & Sales Analytics at zooplus AG, visited Munich Business School to share her expert insights on “Recent trends […]

How Do You Build Iconic Fan Rituals That Are Unforgettable?

March 13, 2018

Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]

Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]