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Borussia Dortmund

Audi Dialog: Strong Brand or “True Love” – A Contradiction in Terms?

Prof. Dr. Dr. h.c. Josef Hackforth June 5, 2015

BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]

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Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

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    Prof. Dr. Christian Schmidkonz

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

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  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

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    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • MBS Prof. Dr. Jack Nasher
    Prof. Dr. Jack Nasher

    published 10 articles

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