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Data Analytics

Two colleagues discuss digital data on computer and smartphone..

Getting To Know SEO and Google Analytics With Google Zukunftswerkstatt

March 25, 2021

In this year’s spring term, MBS students had the opportunity to deepen their knowledge of online marketing in two virtual workshops with the Google Zukunftswerkstatt. In the two 90-minute sessions, trainer Anne Schubert delved deeper into […]

MBS Data Science

Interview With Georg Droschl, Course Leader of the Certified Business Data Scientist Program

September 30, 2020

In October, the Certified Business Data Scientist course, which Munich Business School offers in cooperation with the Controller Institut in Vienna, will start again. In the interview, course leader Georg Droschl provides insights into the […]

MBS webalyse

Web Analytics and Marketing Automation: Klaus Völk of webalyse Shares His Expertise With Bachelor Students

April 27, 2018

For his e-commerce course within the Bachelor International Business program, MBS Professor Dr. Alexander Hahn had invited another expert from corporate practice to share his expertise with the students: Klaus Völk, CEO of webalyse, a […]

MBS Tags

Digitization Alumni Bachelor International Business Semester Abroad Conference Ranking Happiness Family Firms Sustainability Start-up Doctor of Business Administration Innovation MBA General Management Interview Partner University Munich Digital Transformation MBA Research Family Firm Leadership Family Business Master International Business Career Digitalization Studium Study Abroad China Bachelor Entrepreneurship

Explore MBS

  • Businessman holding a cell phone with a cloud of notification icons like recommendations, comments, etc. on top of it.

    Impact of Recommender Systems on Consumers’ Purchase Intention

    Hui-Chieh Chen, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm April 23, 2021
  • The MBS Outstanding Theses 2021 of Munich Business School lying side by side on a table

    “MBS Outstanding Thesis” – The Best Final Papers of 2021

    February 25, 2022
  • MBS Continental

    Work 4.0 @ Continental: MBS Students Provide Insights Into the Future of Work

    May 23, 2019
  • Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers

    Isabelle Bröckers October 10, 2019
  • MBS Women in Leadership

    MBS Alumna and Female Leadership Trainer Sandra Hörmann Empowers Students to Not Just Pursue SMART Goals, but HEART Goals

    March 19, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 25 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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