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Data Analytics

Two colleagues discuss digital data on computer and smartphone..

Getting To Know SEO and Google Analytics With Google Zukunftswerkstatt

March 25, 2021

In this year’s spring term, MBS students had the opportunity to deepen their knowledge of online marketing in two virtual workshops with the Google Zukunftswerkstatt. In the two 90-minute sessions, trainer Anne Schubert delved deeper into […]

MBS Data Science

Interview With Georg Droschl, Course Leader of the Certified Business Data Scientist Program

September 30, 2020

In October, the Certified Business Data Scientist course, which Munich Business School offers in cooperation with the Controller Institut in Vienna, will start again. In the interview, course leader Georg Droschl provides insights into the […]

MBS webalyse

Web Analytics and Marketing Automation: Klaus Völk of webalyse Shares His Expertise With Bachelor Students

April 27, 2018

For his e-commerce course within the Bachelor International Business program, MBS Professor Dr. Alexander Hahn had invited another expert from corporate practice to share his expertise with the students: Klaus Völk, CEO of webalyse, a […]

MBS Tags

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Explore MBS

  • Collage of the best final theses 2022 submitted at Munich Business School

    The Best Final Theses in 2022

    March 27, 2023
  • Portrait Manuel Mundl

    “Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

    January 18, 2022
  • MBS zooplus

    CRM Expert Dr. Silke Esser of zooplus @ MBS

    April 25, 2018
  • Visit in Beijing

    March 24, 2015
  • File with various registers, including "Audit", for which the going concern principle is an important principle.

    The Going Concern Principle and its Significance for Accounting and Auditing

    Prof. Dr. Katja Bubmann, Prof. Dr. Wolfgang Zirus October 18, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 25 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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