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Data Analytics

Two colleagues discuss digital data on computer and smartphone..

Getting To Know SEO and Google Analytics With Google Zukunftswerkstatt

March 25, 2021

In this year’s spring term, MBS students had the opportunity to deepen their knowledge of online marketing in two virtual workshops with the Google Zukunftswerkstatt. In the two 90-minute sessions, trainer Anne Schubert delved deeper into […]

MBS Data Science

Interview With Georg Droschl, Course Leader of the Certified Business Data Scientist Program

September 30, 2020

In October, the Certified Business Data Scientist course, which Munich Business School offers in cooperation with the Controller Institut in Vienna, will start again. In the interview, course leader Georg Droschl provides insights into the […]

MBS webalyse

Web Analytics and Marketing Automation: Klaus Völk of webalyse Shares His Expertise With Bachelor Students

April 27, 2018

For his e-commerce course within the Bachelor International Business program, MBS Professor Dr. Alexander Hahn had invited another expert from corporate practice to share his expertise with the students: Klaus Völk, CEO of webalyse, a […]

MBS Tags

Entrepreneurship Bachelor Digital Transformation MBA General Management Master International Business Responsibility Interview Finance Leadership Career Sustainability MBA Doctor of Business Administration Ranking Bachelor International Business Alumni Research Digitization Publication Semester Abroad Family Business Recruiting Digitalization Studium Munich Study Abroad Conference Innovation Conscious Business Start-up

Explore MBS

  • MBS #IamRemarkable

    #IamRemarkable Workshop Empowers MBS Students to Promote Their Achievements

    February 18, 2019
  • New Publication on Shared Leadership

    January 17, 2025
  • Lea Nikiforow und Professor Albrecht

    MBS Bachelor Alumna Lea Sofia Is a WiWi-Talent

    September 7, 2020
  • Study Trip to Allianz

    Behind the Scenes of FC Bayern Munich – SBC Students at the Allianz Arena

    Jakob von der Wense March 19, 2020
  • Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers

    Isabelle Bröckers October 10, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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