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Influencer

Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers

Isabelle Bröckers October 10, 2019

»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]

MBS Sports Business

List of Top Influencers in Digital Sports Marketing Features SBC Lecturer and Student

January 26, 2018

Daniel Sprügel, owner of the sports business website Sports Maniac and a distinguished sports marketing expert, has recently published a list of the top influencers in digital sports marketing in the German-speaking area, which is […]

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Authors

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    Prof. Dr. Christopher Weilage

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    Prof. Dr. Christian Schmidkonz

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    Prof. Dr. Hans H. Jung

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    Prof. Dr. Gabriella Maráz

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    Prof. Dr. Heiko Seif

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    Prof. Dr. Patricia Kraft

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    Prof. Dr. Wolfgang Zirus

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    Prof. Dr. Todd Davey

    published 10 articles

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