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McKinsey

Guest Lecture: »The Business Value of Creativity – How Winning Companies Turn Creativity Into Business Value and Growth« with BBDO & McKinsey

November 12, 2019

At the invitation of MBS lecturer Michael Falkensteiner, Gordon Euchler, Head of Strategy at BBDO – the world’s leading agency network, and Nils Liedtke, Associate Partner at McKinsey & Company – the leading strategy consultancy, gave an interesting […]

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    Prof. Dr. Patricia Kraft

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    Prof. Dr. Wolfgang Zirus

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    Prof. Dr. Todd Davey

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