As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]
In the forefront of the football match between Mainz 05 and RB Leipzig past Friday, representatives of all German Bundesliga clubs gathered in the Mayence stadium to discuss the opportunities of digitalization to enhance the […]
Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]
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