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Touchpoints

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

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Explore MBS

  • MBS Shanghai

    MBS Students, Alumni, and Former Exchange Students Meet in Shanghai

    March 26, 2019
  • Semester Abroad at Florida International University

    January 23, 2016
  • Alex, student of Munich Business School, in the basement during an air raid alert and some missile strikes and barricades in Kyiv

    Studying During War: How It Feels To Write the Thesis From Kyiv

    Alex Levenko May 17, 2022
  • MBS OMR 2019

    MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends

    May 8, 2019
  • Portrait of Nathalie von Seyfried, (former) Chancellor of Munich Business School

    Nathalie von Seyfried Appointed as Member of University Management

    March 1, 2015

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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