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Touchpoints

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

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Partner University Career Family Firm China MBA Digitization Research Happiness Leadership Digital Transformation Master International Business Start-up Sustainability Interview Ranking Digitalization Bachelor Bachelor International Business Semester Abroad Innovation Alumni Family Firms Family Business Doctor of Business Administration Munich Study Abroad Entrepreneurship MBA General Management Studium Conference

Explore MBS

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    On the Road As St. Nicholas – MBS Bachelor’s Students Donate Gifts to Children’s Home in Ulm as Part of Their Social Service Project

    December 18, 2020
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    September 7, 2020
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    “MBS Outstanding Thesis” – The Best Final Papers of 2021

    February 25, 2022
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    First MBA Students Complete Social Entrepreneurship Elective

    April 26, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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