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Touchpoints

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New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

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Research MBA General Management Master International Business Studium Conference Digital Transformation Entrepreneurship Family Firm Ranking Family Business Bachelor Munich Start-up Family Firms Digitalization MBA China Sustainability Alumni Study Abroad Career Interview Doctor of Business Administration Happiness Innovation Bachelor International Business Semester Abroad Digitization Partner University Leadership

Explore MBS

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    Prof. Dr. Patricia Kraft, Prof. Dr. Barbara Scheck February 13, 2019
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    MBS Professor Dr. David Wagner Gives Keynote at GeNeMe 2018 Conference

    October 30, 2018
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    November 8, 2018
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    MBS Professor Dr. habil. Florian Bartholomae Publishes Article on Market Entry Strategies in Top Journal

    August 1, 2019
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    October 22, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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