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Touchpoints

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

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Explore MBS

  • Anna Bettu and Christian Klemenz, student and alumnus of Munich Business School, sitting next to each other during the internshp at Bierothek

    My Internship: Bachelor’s Student Anna Bettu at Bierothek

    August 19, 2022
  • International Week for MBA Students from Corvinus School of Management

    October 15, 2015
  • MBS CABS Annual Reserach Conference

    MBS @ Annual Research Conference of the Chartered Association of Business Schools

    June 19, 2019
  • Audi Dialog with Thomas Krohne

    November 11, 2015
  • Volha Hapeyeva Portrait

    Belarus in Focus: An Evening With Writer Dr. Volha Hapeyeva

    Prof. Dr. Gabriella Maráz, Prof. Dr. Christopher Weilage March 26, 2021

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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