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Touchpoints

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

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Explore MBS

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    May 17, 2018
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    September 22, 2017
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  • Two students from Munich Business School standing together at a flipchart with "success" written on it, representing a typical practical work situation at private universities.

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    August 16, 2023
  • Munich Business School appoints Dr. Alexander K. Suhm Honorary Professor for General Management / Business Consulting

    November 27, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 26 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 21 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 26 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 16 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 14 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 12 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 11 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 8 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 7 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 6 articles

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