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Touchpoints

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New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

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Explore MBS

  • MBS GYMDER

    The World’s Most Successful Social Fitness App Comes from Germany – and from MBS

    April 4, 2018
  • Logo of the WirtschaftsWoche university ranking, in which Munich Business School takes first place as the best private university of applied sciences in the field of business administration.

    WirtschaftsWoche University Ranking 2023: Munich Business School Is the Best Private Business School From German Employers’ Perspective

    May 12, 2023
  • MBS Courage Ecuador

    Courage News: Family Business Innovation Seminar for Latin America’s Next Generation Leaders

    July 27, 2016
  • Visit by National Taiwan Sports University

    September 23, 2015
  • New Textbook on Sustainability Management Co-Authored by MBS Professor Nancy Landrum

    March 28, 2025

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 25 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

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    Prof. Dr. Wolfgang Zirus

    published 22 articles

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    Prof. Dr. Todd Davey

    published 10 articles

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