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Touchpoints

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New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

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Explore MBS

  • MBS Bachelor Business Project

    Bachelor Business Projects: Managers – Not Bachelors

    Prof. Dr. Arnd Albrecht February 27, 2018
  • The Magical Triangle of Sports Management

    Prof. Dr. Dr. h.c. Josef Hackforth July 7, 2015
  • MBS Welcomes International Exchange Students at the Start of the New Semester

    January 20, 2020
  • Food for the brain: Female student eating Asian noodles while learning at home

    Food for Thought? Food for the Brain! The Role That (the Right) Food Can Play During Exam Time

    Prof. Dr. Sophie Hieke December 7, 2022
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    No Fear of the Void – The Courage to Disconnect!

    Prof. Dr. Gabriella Maráz November 20, 2015

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

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    Prof. Dr. Wolfgang Zirus

    published 22 articles

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    Prof. Dr. Todd Davey

    published 10 articles

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