Courage News: Supporting More Than 1000 Family Business Owners and Foundations Across Latin America in COVID-19 Times

Courage Center Support Latin America

The MBS family is a big-one: Spread all over the world, diverse at a maximum, and most importantly: Always caring.

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Over the last five weeks, the Courage Center at Munich Business School has provided family business expertise to over 1000 Family Business Owners through its HelpLine initiative, its live expert interviews on the ExpertLine (via @courage_family business on Instagram and Facebook) and Latin America-wide webinars in collaboration with the German Chambers of Commerce and Industry from the Carribean, to Central and South America.

Knowledge, advise and direct help for owning families and foundations in Latin America

Further, MBS and the Courage Center have particularly strong ties with Ecuador, having educated over 1500 Ecuadorian executives and business owners through programs at the Courage Center for Global Family Business, both in Munich and the Family Business Summit in Ecuador since 2013.

Due to a deep economic crisis and a health system, that even before the corona virus struggled to supply the country with adequate medical attention, Ecuador finds itself in a truly difficult situation today. Therefore, the Courage Center actively supported, and continues to support the Ecuadorian Family Business community with crisis related knowledge and advice. Since February, over 750 Ecuadorian Business Owners have participated in crisis related Webinars organized together with AHK Ecuador and Banco ProCredit Ecuador and other local partners. The Courage Center also helped more than a dozen local families through the Pro Bono advisory program “HelpLine” (email at:

One particular initiative, however, stands out: As the Ecuadorian situation is still getting worse and the Ecuadorian state seems far from having sufficient resources to effectively battle the crisis, the Courage Center started assisting the private foundation / donation fund ,,Por Todos” (,,For all of us”), brought to live by a group of respected Ecuadorian entrepreneurs and led by the former Mayor of country’s capital city, Quito, Roque Sevilla. It is organized as a trust, audited by the local PWC office and has raised over USD 7 million to date, with a goal of USD 20 million. The foundation strives to mitigate the impact of Covid-19 by providing food, test equipment, respiratory support equipment and personal protection gear for health workers and their families.

To find out more about the initiative and to participate in donating, as a private individual or a corporate donor, please visit the ,,Por Todos” webpage. If you want to get involved more actively please don`t hesitate to get in touch with us under

As Germany starts to carefully re-open, other parts of the world, and the MBS family, remain far from “going back to normal”, and deserve support.

Stay well!

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About Johannes Ritz 6 Articles
Johannes Ritz, M.A. (Munich Business School), MIB (Florida International University) is Director Latin America at Courage and runs the executive education modules at the Courage Center. Prior to joining the firm, he was Marketing Director at the private university “Universidad Internacional del Ecuador”, after working on several consulting projects in different industries in Europe and Latin America. Johannes studied International Business in Munich, Miami, Qingdao and San José (CR) gaining a deep understanding of cultural differences and their effects on business. He is pursuing his PhD on internationalization of family firms at University of Antwerp in a joint research project with the Courage Center.
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About Prof. Dr. Marc-Michael Bergfeld 24 Articles
Marc-Michael H. Bergfeld holds the professorship in Global Family Firms at Munich Business School and is director of studies of the MBA General Management. Prior to joining Munich Business School, Bergfeld gathered international experience in management consulting and in large family enterprises, for example in Latin America, the U.K., India and China. In 2007, he founded Courage Partners Group, a boutique advisory practice, helping business families and their firms in strategy, innovation & investment, including the Courage Center at Munich Business School as think tank and executive education institute. He continues to run Courage Partners Group as Managing Director and teaches “Corporate Strategy, Innovation & Change” as well as “International Family Firms” in the Master and MBS classes at MBS. Lecturer Profile at MBS