Glamour-ous Presentation of Students’ Business Project at Condé Nast

MBS Conde Nast

The 2nd semester Master International Business students of Munich Business School have successfully completed their Business Projects with Condé Nast Germany. Last week, they were invited by the company to present their results on new developments to gain higher attractiveness amongst their customers.

Project owner was the senior Management of Condé Nast Germany supervised by the President, Moritz von Laffert, and Kelly Heitzer, Director of Human Resource Management, as well as MBS Professor Dr. Arnd Albrecht.

The international student team of Jerome Antonio, Vera Khobotova, Anna Viola, and Henrique Ostmann had been working for half a year to develop ideas from scratch. Alongside doing their studies, the Brasilian-German-Russian team mastered the challenge to develop a brand new marketing strategy for “Glamour” magazine.

“Deeply impressed by the results,” the President of Condé Nast stated, “these are well thought-through und very good ideas! The presentation skills were excellent! We will consider the students‘ recommendations to realize a new marketing initiative for ‘Glamour’.”

The above picture was taken after the successful presentation at the Condé Nast Germany headquarters (f.l.t.r.: Prof. Dr. Arnd Albrecht, Moritz von Laffert, Vera Khobotova, Anna Viola, Henrique Ostmann, Kelly Heitzer, Jerome Antonio).

Prof. Dr. Arnd Albrecht
About Prof. Dr. Arnd Albrecht 29 Articles
Since 2010, Prof. Dr. Arndt Albrecht has been a professor for Human Resource Management and International Management at MBS. In addition, he is the Academic Program Director of the Bachelor International Business program. Prof. Dr. Albrecht is involved in research and consulting activities at MBS as well as in his consulting company where he supports industry projects in terms of HRM, leadership and change management. After completing his doctorate, he worked as an international senior manager in the pharmaceutical industry and as a strategic consultant for SMEs and corporations. Prof. Dr. Albrecht is a certified business coach and holds an MBA from Henley Management College.