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Explore MBS

Industry 4.0: Man and Machine Hand in Hand

Prof. Dr. Heiko Seif September 26, 2015
What Makes a Sports Brand Great?

Prof. Dr. Todd Davey September 13, 2016
Working With and at EY: MBS Alumni Caroline Baumann and Maximilian Felmayer Provide Behind-the-Scenes Insights

August 3, 2021
Impact of Recommender Systems on Consumers’ Purchase Intention

Hui-Chieh Chen, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm April 23, 2021
When Virtual Reality Meets Sport Sponsoring

Prof. Dr. Patricia Kraft, Isabell Kroiß November 24, 2017

Authors

Prof. Dr. Christopher Weilage
published 60 articles
Prof. Dr. Christian Schmidkonz
published 43 articles
Prof. Dr. Hans H. Jung
published 50 articles
Prof. Dr. Gabriella Maráz
published 34 articles
Prof. Dr. Arnd Albrecht
published 29 articles
Prof. Dr. Marc-Michael Bergfeld
published 24 articles
Prof. Dr. Heiko Seif
published 23 articles
Prof. Dr. Patricia Kraft
published 19 articles
Prof. Dr. Wolfgang Zirus
published 22 articles
Prof. Dr. Jack Nasher
published 10 articles

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