In this series, we hold regular interviews with members of the Munich Business School (MBS) faculty to gain insights into their research projects and discover how this work benefits business and students. Prof. Dr. Carsten […]
MBS Professor Dr. Hans H. Jung, MBS Bachelor Alumna Luisa Marie Birk and Dr. Detlef Pietsch, General Manager at the BMW Group, have written a new working paper on the topic of digitalization in the […]
In cooperation with his colleague Xialong Hu, MBS lecturer Prof. Dr. Heiko Seif has published a professional article focusing on “Autonomous Driving in the iCity—HD Maps as a Key Challenge of the Automotive Industry” in […]
The mobility and automotive industry finds itself in a state of upheaval. Will Tesla Motors manage to maintain its competitive edge in the new era of mobility starting in 2020? We give a forecast. Tesla […]
It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]
Nothing stands for mobility as much as vehicles do with their wide range of applications on the ground, in the air and across the sea. Since decades, it has been common sense that companies who […]
Unlike up unto a few decades ago, today’s dynamic and frequently changing consumer buying behavior dominates classic retail trends and approaches. General retail has supposedly moved away from classic stationary store sales towards more direct […]
On 29 October 2014, Christoph Stadeler, Vertical Auto Lead EMEA at Facebook, gave a guest lecture at Munich Business School titled „Automotive Marketing & Facebook“. In particular, he addressed the changes at Facebook and their […]
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