Automotive Industry Archives - Munich Business School Insights

Portrait of Carsten Rennhak, Professor at Munich Business School

Professor in the Spotlight: 3 Questions for Prof. Dr. Carsten Rennhak

September 7, 2021

In this series, we hold regular interviews with members of the Munich Business School (MBS) faculty to gain insights into their research projects and discover how this work benefits business and students. Prof. Dr. Carsten […]

New Paper on the Impact of Digitalization on Sales in the Automotive Industry

September 14, 2020

MBS Professor Dr. Hans H. Jung, MBS Bachelor Alumna Luisa Marie Birk and Dr. Detlef Pietsch, General Manager at the BMW Group, have written a new working paper on the topic of digitalization in the […]