At the invitation of MBS lecturer Petra-Anna Herhoffer, Marc Mielau, Director Business Development and former long-time General Manager Marketing at Rolls-Royce Motor Cars, visited Munich Business School. He invited the Master students of the Luxury […]
This past Thursday, the MBS Lounge was the venue for the “How to Make a Brand Unique” panel discussion, which featured Matthias Mey, Managing Partner of Mey, Sabrina Eberl, CRM & CS Manager at Cartier, […]
Dr. Alexander Hahn, Professor for Digital Marketing and Communication at Munich Business School, has co-authored an empirical study on chatbots and brand management. While in the USA and China chatbots are already part of digital […]
On Monday evening, Richard Suwelack, MBA General Management alumnus of MBS and today’s Senior Manager Franchise Performance at Burger King Germany, returned to his alma mater to provide MBS students with insights into the Burger […]
On invitation of MBS Professors Dr. Patricia Kraft and Dr. Barbara Scheck, Dr. Hanna Schumacher, Marketing Communication Manager at BMW Group, came to MBS to provide insights into the car manufacturer’s centennial anniversary brand campaign […]
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