“People Shall Love This Brand”: Burger King at MBS

October 11, 2017

On Monday evening, Richard Suwelack, MBA General Management alumnus of MBS and today’s Senior Manager Franchise Performance at Burger King Germany, returned to his alma mater to provide MBS students with insights into the Burger […]

BMW Group at MBS: The Next 100 Years

March 10, 2017

On invitation of MBS Professors Dr. Patricia Kraft and Dr. Barbara Scheck, Dr. Hanna Schumacher, Marketing Communication Manager at BMW Group, came to MBS to provide insights into the car manufacturer’s centennial anniversary brand campaign […]

What Makes a Sports Brand Great?

September 13, 2016

A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]