Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
“Master International Marketing and Brand Management” and “Master Innovation and Entrepreneurship” Will Be Starting in September 2019 Munich Business School (MBS) is adding two new full-time Master programs, taught in English language, to its portfolio […]
Sixt board member Konstantin Sixt gave an inspiring talk about branding, corporate culture and the future of mobility at MBS and was open for an interesting discussion.
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]