In the forefront of the football match between Mainz 05 and RB Leipzig past Friday, representatives of all German Bundesliga clubs gathered in the Mayence stadium to discuss the opportunities of digitalization to enhance the […]
Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]
These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation.
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]