The Best Final Theses in 2022
More than 170 final theses were submitted to the examination office of Munich Business School in 2022. Four of them stood out in particular: They are the best theses of the year and were included […]
Customer Experience
New Requirements for Customer Experience in the European Apparel Industry During COVID-19
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
Mystery Shopping in Munich Luxury Boutiques
As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via “mystery shopping”, an important market […]