The Best Final Theses in 2022
More than 170 final theses were submitted to the examination office of Munich Business School in 2022. Four of them stood out in particular: They are the best theses of the year and were included […]
Customer Experience
New Requirements for Customer Experience in the European Apparel Industry During COVID-19
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]