How to Convince Anyone of Anything

January 9, 2018

“I’m lovin’ it!” – Really? Is there a person who truly loves the food at McDonald’s? People do not choose what they like best, but what they fear least. We have a “loss aversion,” which […]

Intuition as a Basis for Business Decisions

December 12, 2017

Thanks to digitization and globalization, it is becoming more and more important in today’s business world for decisions to be made quickly. However, although it was never easier to collect comprehensive data for a decision […]