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Digital Customer Experience

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS Tags

Leadership Innovation Master International Business Start-up Career Semester Abroad Family Business China Conference Research Bachelor Interview Studium Family Firm MBA General Management Entrepreneurship Ranking Doctor of Business Administration Digitalization Bachelor International Business Munich Alumni Family Firms MBA Digitization Happiness Sustainability Partner University Study Abroad Digital Transformation

Explore MBS

  • Prof. Dr. Anne Tryba Presents Her Research about »Shared Vision in Entrepreneurial Teams«

    Prof. Dr. Anne Tryba October 7, 2019
  • European Center for Social Finance

    Munich Business School Opens European Center for Social Finance

    February 26, 2019
  • MBS EURASHE

    MBS Professor Dr. Todd Davey Holds Keynote at 28th EURASHE Annual Conference

    April 30, 2018
  • People side by side on a bench using different digital devices such as a laptop, smartphone or tablet.

    The Digitalization of a Country – Or Is It All Just a Dream?

    Prof. Dr. Christopher Weilage March 19, 2021
  • Linda, alumna of Munich Business School, at the LSE campus

    From Munich to London: MBS Alumna Linda Brosig Now Studies at the London School of Economics

    January 26, 2021

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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