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Digital Customer Experience

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS Tags

Digital Transformation Research Innovation Alumni Family Firms Digitization Start-up Digitalization Partner University China Leadership Semester Abroad Entrepreneurship Conference Interview Study Abroad Master International Business Family Firm Studium Doctor of Business Administration Bachelor International Business MBA General Management Munich MBA Happiness Ranking Career Bachelor Sustainability Family Business

Explore MBS

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    Study Abroad Info Session by the MBS International Center

    March 18, 2016
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    Lifelong Learning: Create a Culture of Learning in Your Team and Draw on Practices Used in Sport

    Prof. Dr. Ellen Schmid, Kathrin Vallund March 24, 2021
  • Young attractive couple running outside on sunny day

    New Training Program: Munich Business School Gets Sporting Goods Industry Fit for Digitalization

    August 3, 2021
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    Another Great Review of Prof. Dr. Jack Nasher’s Book on Karl Popper

    November 27, 2017
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    MBS Bachelor Alumna Lea Sofia Is a WiWi-Talent

    September 7, 2020

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 25 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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