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Digital Customer Experience

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS Tags

Innovation Master International Business Family Firm Entrepreneurship Studium Leadership Semester Abroad Research MBA Family Firms China Digital Transformation Ranking Start-up Conference MBA General Management Bachelor International Business Interview Digitalization Career Partner University Alumni Doctor of Business Administration Happiness Sustainability Family Business Study Abroad Bachelor Munich Digitization

Explore MBS

  • MBS AWM

    MBS Bachelor Students Engage in Project for the AWM Public Waste Disposal Service in Munich

    September 13, 2017
  • Panel Discussion Social Entrepreneurship

    MBS Social Entrepreneurship Panel Discussion

    October 19, 2018
  • MBS Prof. Dr. Todd Davey

    MBS Professor speaks at University to Business Forum in Vienna

    March 1, 2016
  • MBS Student Council 2018

    New Student Representatives Elected

    September 27, 2018
  • Online Negotiation

    MBS Professor Jack Nasher Publishes 10 Tips for Online Negotiations in Forbes Magazine

    May 28, 2020

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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